The Edinburgh Cancer Centre
RADIOTHERAPY dEPARTMENT
Dedicated to excellence in patient care and research
research is at the core of everything we do
Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
Speak directly to users using you not I or we.
